In many communities in Nigeria, cultural and social norms shape what women and girls are expected to accept and can quietly limit their ability to make decisions about their own bodies. These norms can create barriers to reproductive health services, including contraception and safe abortion services when they are needed. They can also contribute to sexual and gender-based violence. Changing norms like these requires consistent advocacy and practical messages that resonate with the people who influence community beliefs and decisions, including traditional leaders, men, and women.
With funding from Global Affairs Canada, Ipas Nigeria Health Foundation worked in Benue, Borno, and Oyo States to shift harmful norms that reduce uptake of reproductive health services. Together with key partners and community stakeholders, transformative messages were co-developed designed to inform, challenge harmful beliefs and strengthen community support for women and girls seeking reproductive health services.